The People’s Hero, new reality TV show berths
In a bid to celebrate the richness and beauty of the Southeastern part of Nigeria, as well as raise a new set of ambassadors, who will serve as the promoters of culture and heritage, Hero Lager, a premium brand from the stable of International Breweries, a part of the AB InBev family, has concluded plans to host a reality television show tagged The People’s Hero.
Hero rewards consumers with N90m in promo
Hero lager, a beer from the stable of International Breweries Plc., has rewarded over 500 consumers with cash prizes worth over N90m and gifts through its national consumer promo, tagged HEROnaires Mega promo, which ran for three months. The promo, which began October 14, 2018, one of the biggest ever giveaways by International Breweries, rewarded…