Hero rewards consumers with N90m in promo

Hero lager, a beer from the stable of International Breweries Plc., has rewarded over 500 consumers with cash prizes worth over N90m and gifts through its national consumer promo, tagged HEROnaires Mega promo, which ran for three months.

The promo, which began October 14, 2018, one of the biggest ever giveaways by International Breweries, rewarded consumers with N1m weekly for 17 weeks.

The promo also offered other consolation prizes, including cash prize of N50, 000 each to other winners.

The consumer promotion was also part of Hero’s efforts to connect with its loyal consumer base, especially as the year-end is a season for spreading love and celebrating with family and friends.

“For International Breweries, Christmas represents a perfect time and season for giving back, gifting and rewarding its loyal customers for their patronage all through the year.

The ‘HEROnaires Mega’ promo underlines the company’s commitment to impacting lives of its customers for good and putting smiles on their faces,” said Marketing Director, International Breweries, Tolu Adedeji.
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