News
Premium spirits market growth reflects shift in Nigerian consumer taste
one year agoPremium Spirits Director, Nigerian Bottling Company, Ioannis Simos (left); Brand Manager, Gin Mare, Oyinkansola Afolabi; General Manager, Nigerian Bottling Company, Goran Sladic; Senior Brand Manager, Brown-Forman, Ibiyemi Dada; and National Sales Director, Nigerian Bottling Company, Chris Christodoulakis at the Gin Mare launch in Lagos recently.
Nigeria’s premium spirits market is experiencing a notable transformation, driven by a shift in consumer preferences towards authenticity, craftsmanship, and quality. This evolution was recently underscored by the launch of…