Business
Why marketing communication practitioners must look ‘beyond the brief’ for impact – Isitua-Onukwu
4 months agoMoses Braimah, Director of Marketing, Communication and Strategy, Nigerian Healthcare Excellence Award (NHEA); Dr. Anthony Omolola, Chairman, NHEA Advisory Board; Dr. Iziaq Adekunle Salako, Honourable Minister of State for Health and Social Welfare; Mrs. Njide Ndili, President, Healthcare Federation of Nigeria (HFN) and Country Director, PharmAccess Nigeria; and Dr. Wale Alabi, Project Director, Nigerian Healthcare Excellence Award (NHEA), at the 12th Nigerian Healthcare Excellence Award (NHEA) 2026 in Lagos
The Chief Executive Officer of TBWA\Concept Unit Nigeria, George Isitua-Onukwu, who previously served as Executive Business Director and COO, has said that agencies must move “beyond the brief” to remain…