Media
Help! Our brands are promoting laziness
9 years agoMuyiwa Kayode is CEO at USP Brand Management, and Author, The Seven Dimensions of Branding
It is no longer news that you don’t need to work hard to become rich in Nigeria. There are now many options to work, as a way of becoming rich. Thanks to our brands and their lazy managers. Brand building is now little more than throwing millionaire promos at your customers at least once a year.