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media buying

17 Nov 2018
For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on. With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at $2 billion in 2015,…

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