Business
NiMRA urges businesses, government to leverage consumer intelligence for growth
5 months agoPresident, Nigerian Marketing Research Association (NiMRA), Mr Seyi Adeoye (left) welcoming the Co-founder, AI in Nigeria, Mr Dotun Adeoye to NiMRA's International Conference 2026 held at Raddison Blu Hotel, Ikeja, Lagos.
Businesses, policymakers and institutions have been urged to rely more on consumer and social intelligence to navigate Nigeria’s changing economic realities, as industry leaders warned that assumptions are becoming increasingly…
