‘Why businesses must evolve with technology’
The newly launched Nigerian Media Advertising guide for 2018/19, a publication of Starcom Media Perspectives, has submitted that consumer behavior enhanced by tech has continued to evolve industries and communication landscape, identifying personalisation, social networking and convenience as among the major factors aiding the growth of digital marketing. According to the report, there have been…
New PEPSI Advert Features All Your Favourite Naija Footballers, Artists and DJs
Naija All The Way Pepsi takes Nigeria's game high with its new advertisement. The all-star advert features legends and some of the best Nigerian acts in the scene. The advert features Jay Jay Okocha, Wizkid, Davido, DJ Cuppy, Tiwa Savage, Alex Iwobi, Victor Moses, Ahmed Musa, DJ Spinall, DJ Xclusive. Get ready to see and…
Pepsi music ambassadors Wizkid, Davido preach Love
Pepsi music ambassadors Wizkid and Davido used the platforms of their headline concerts during the Yuletide to preach peace and love among Nigerians. At sold out “Wizkid the Concert” show at the Eko Hotel Convention centre, Lagos on Christmas eve, Wizkid putting up arguably the best show of his career in Lagos in recent times…
Kinabuti to entertain 1000 kids at Christmas
The annual Kinabuti Christmas party for indigent children in Lagos will hold on December 8, the organisers said in a statement.
Kendall Jenner Cries Over Pepsi Advert Controversy
Supermodel Kendall Jenner tried to follow the footsteps of Hollywood icons like Beyonce, Michael Jackson and Britney Spears when she got a Pepsi endorsement. However, it all went horribly wrong in April when backlash erupted over the commercial and Pepsi had to take down the advertisement and issue a public apology. In the ad, Jenner…
Pepsi’s new campaign puts smiles on Lagos consumers
Leading soft drink, Pepsi, recently launched a price compliance campaign in Lagos and Ibadan. The campaign was introduced to help consumers, who are torn between choices of the best brand and affordability in these times of economy decline in Nigeria...
What Pepsi and Nivea fail to tell us about global brands
Doubtless, Pepsi will also go through the motions of reviewing current development and approval processed; doubtless, like Nivea did, they will most likely offend again. The sad truth is Pepsi and Nivea are not even the exceptions.
Coke, Pepsi fund health groups... but fight them too
Coca-Cola and Pepsi, the two major US soda giants, have given millions of dollars to health organizations while quietly fighting anti-obesity measures such as taxes on soft drinks, a new study shows.