The newly launched Nigerian Media Advertising guide for 2018/19, a publication of Starcom Media Perspectives, has submitted that consumer behavior enhanced by tech has continued to evolve industries and communication landscape, identifying personalisation, social networking and convenience as among the major factors aiding the growth of digital marketing. According to the report, there have been…

Naija All The Way Pepsi takes Nigeria's game high with its new advertisement. The all-star advert features legends and some of the best Nigerian acts in the scene. The advert features Jay Jay Okocha, Wizkid, Davido, DJ Cuppy, Tiwa Savage, Alex Iwobi, Victor Moses, Ahmed Musa, DJ Spinall, DJ Xclusive. Get ready to see and…

Pepsi music ambassadors Wizkid and Davido used the platforms of their headline concerts during the Yuletide to preach peace and love among Nigerians. At sold out “Wizkid the Concert” show at the Eko Hotel Convention centre, Lagos on Christmas eve, Wizkid putting up arguably the best show of his career in Lagos in recent times…

The annual Kinabuti Christmas party for indigent children in Lagos will hold on December 8, the organisers said in a statement.

Supermodel Kendall Jenner tried to follow the footsteps of Hollywood icons like Beyonce, Michael Jackson and Britney Spears when she got a Pepsi endorsement. However, it all went horribly wrong in April when backlash erupted over the commercial and Pepsi had to take down the advertisement and issue a public apology. In the ad, Jenner…

Investigations have revealed that the false Pepsi HIV story is not about Nigeria but the fake UK MetropolitanPolice statement claiming the soft drink contained infected blood.

Leading soft drink, Pepsi, recently launched a price compliance campaign in Lagos and Ibadan. The campaign was introduced to help consumers, who are torn between choices of the best brand and affordability in these times of economy decline in Nigeria...

Doubtless, Pepsi will also go through the motions of reviewing current development and approval processed; doubtless, like Nivea did, they will most likely offend again. The sad truth is Pepsi and Nivea are not even the exceptions.

The two biggest soda companies in the United States (U.S.) - Coca-Cola and PepsiCo - sponsored a minimum of 96 national health organizations between 2011-2015, a new study reveals.

Coca-Cola and Pepsi, the two major US soda giants, have given millions of dollars to health organizations while quietly fighting anti-obesity measures such as taxes on soft drinks, a new study shows.

Since soft drink giant, Pepsi, pulled out of the sponsorship of Nigeria female league about 14 years ago, the Nigeria Football Federation (NFF) has been battling fruitlessly to get a replacement.