Gaining market penetration through brand ambassadors
For Trophy Larger, the company’s commitment to innovation and creativity appears not to have only helped it whether the storm, it has helped the brand to extend its frontiers in the market. For instance, aside the use of advertising and experiential supports, promoters of the brand, through their agency have invested hugely in sponsorship and…
How culture cuts a piece to hand ‘Trophy Larger’ to consumers
The beer segment in the Nigerian alcoholic beverage market has been projected to record significant growths this year following an expected improvement in the economy to be driven by increased spending power of the people ahead of the 2019 elections.