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Ericsson signs raft of content deals for Nuvu




Ericsson has signed a slate of deals with leading content distributors for its subscription video on demand (VOD) service, Nuvu.

Ericsson has acquired more than 2,500 hours of content from international distributors including Viacom (MTV, BET, Nickelodeon), MGM, CBS, Al Jazeera, DHX Media and Mattel. Titles include globally recognized hit TV franchises such as Hawaii Five-O, Next Top Model, CSI: Miami, Being Mary Jane, SpongeBob SquarePants, Bob the Builder, Vikings and many others along with a raft of premium Hollywood movies.

Ericsson has also licensed dozens of pan-regional and local African TV series and movie content from distributors such as iRoko, Trace and Agwhyte International along with hundreds of music videos from the 960 Music Group, which is home to some of West Africa’s most influential music artists including P-Square, 2Baba and Yemi Alade.

Head of Broadcast and Media Services, Ericsson, Thorsten Sauer, said: “We have spent a great deal of time working with distributors to source the very best and most relevant international and local content for our new SVOD service, Nuvu. We created Nuvu to help mobile operators in emerging markets to address a significant untapped market for video content.

Africa has some of the highest mobile adoption rates globally and there is a high demand for quality content from consumers.

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