Konga records improved traffic in mid-year shopping festival

The maiden edition of the Konga Mid-Year Shopping Festival, a promotion by Nigeria’s e-commerce platform, which kicked off last week, is witnessing massive interest among shoppers across the country.

Checks revealed that the Konga website has received increased visits since the month-long promotion went live on June 1, 2022. There has also been a spike in order counts on the platform, with shoppers eager to take advantage of special offers and deals rolled out by Konga. In addition, feedback reveals that the traffic is not limited to online shoppers. Konga retail stores across Nigeria have all recorded increased footfalls and huge turnout of walk-in customers for the Mid-Year Shopping Festival.

Product categories grabbing the attention of shoppers on Konga’s platforms are assorted items from Computing, Home and Kitchen, Mobile, FMCG and Electronics, among others.

Since the commencement of the Mid-Year Shopping Festival, which coincides with the celebration of Konga’s 10th Anniversary, incentives have been extended to customers of the e-commerce giant, including Treasure Hunts, Flash Sales, Anniversary Deals, Store-only deals and free delivery for Konga Prime shoppers. Shoppers have equally enjoyed exciting discounts.