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Starcom Media rebrands for sustainability, receives accolades


Managing Director, Media Seal, Kupoluyi Ayodeji; CEO, Entad Marketing, Iquo Ukoh; Group Managing Director, Rosabel, Ayo Oluwatosin; Director, Regulations, APCON, Ijedi Iyoha and Marketing Director, Nigerian Breweries Plc, Franco Maggi, at the recent unveiling of Media Seal identity … in Lagos

Starcom, a media-buying agency, has rebranded to Media Seal. This was announced last week as part of efforts for larger strategic goals aimed at repositioning the business for sustainable market leadership. Pioneer staff of the agency, Mr. Dan Oshodin, described the early years of the 17 year-old agency, as ‘very rough,’ adding that the will to succeed on the part of the staff saw the agency through.

While congratulating the agency for its repositioning efforts, marketing communications expert and Chief Executive Officer of Entad Marketing, Mrs. Iquo Ukoh, noted that the agency had, since opening in 2000, established itself as a strong brand due to its professionalism and readiness to go the extra mile with clients.

“It is an agency you can give a brief to and go to sleep. The staff, highly professional and can put themselves in the shoes of their clients,” she stated.

Group Managing Director, Rosabel, Mr. Ayo Oluwatosin stated, “Over the past 17 years, Starcom Media has become synonymous with delivering insight-driven strategies within the bounds of high ethical stands.”

He assured that the brand would work with clients in creating memorable consumer experience across diverse media platforms. Optimistic of Media Seal, Oluwatosin explained that Starcom team has a compelling pedigree in the industry, which Media Seal was set to take to another level with advanced technologies that unearth real consumer motivations.

Over the years, the agency has won numerous awards from campaigns that have positively impacted clients’ businesses.Oluwatosin added, “Beyond that, accolades have been won also in recognition of our business processes. It is time to rebrand this winning team for greater efficiency and to take advantage of the market.”According to him, repositioning the agency would enable it leverage its global partners, with footprints in over 60 markets around the globe.

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