Airtel Africa has partnered Xtelify, a wholly owned subsidiary of Bharti Airtel, to deploy an AI-powered software platform targeted at simplifying telecom operations and improving customer experience across its 14 African markets.
The document showed that Airtel Africa will deploy the Xtelify Data Engine and Xtelify Work platforms to empower its 150,000 field agents with deep market insights that enable micro-targeted strategies.
In the announcement yesterday, the AI-powered, future-ready software platform that will help telcos all around the world rid themselves of underlying complexity, focus on the customer, helping improve experience, lower churn, and raise ARPU.
Addressing every layer of the telecom value chain, the solution comes with a converged data engine for AI-led insights and intelligence at scale, a workforce platform for real-time task streamlining and an experience platform for managing every element of the customer journey for a telco.
The deployment of Xtelify IQ will enable secure, real-time, omnichannel customer engagement, enhancing both service quality and customer experience.
Group Chief Information Officer, Airtel Africa, Jacques Barkhuizen, said: “This partnership marks a transformative leap in our mission to build
Africa’s digital future. By harnessing Airtel’s AI platforms that have proven scale in India, we are not only simplifying our operations but also accelerating hyper-personalised experiences for our customers. In addition, this is Airtel leveraging Airtel – a powerful synergy that will drive sustainable growth, innovation, and unmatched value across our 14 African markets.”
Chief Business Officer – Global Business, Bharti Airtel, said, “We are thrilled to partner with Airtel Africa. By combining our innovative Xtelify platform with Airtel Africa’s vision, we will drive their digital transformation and address the industry’s most complex challenges like fighting spam and fraud to ensure utmost customer protection. We look forward to a lasting partnership, working together to set new benchmarks for the industry.”
