Smile clinches African brands award

Smile Nigeria has again emerged the winner of the African Brand Leadership Merit Awards as Africa’s Best Internet Access and Data Connectivity Service Provider of the Year 2022.

The latest awards, which benchmark industry leadership performance, was earned by Smile for its brand equity in which is ingrained the properties of high visibility, product proficiency and excellent customer service. It was bestowed on Smile at the African Brands Congress held in Lagos and hosted by African Brands Media Limited.

An insight into the choice of Smile as a recipient of the 2022 African Brand Leadership Merit Award, by the organisers of the event noted “Smile Communications is actively transforming the nation’s economy by providing universal access to high-quality, reliable, easy-to-use and affordable communication services across Nigeria.”

Smile, according to the organisers, was also recognised due to its knack for innovative products and consistent provision of innovative services. It was noted that the theme for the 2022 African Brand Congress ‘Digital technology, AI and IoT: A Catalyst for Brands Growth’, sits comfortably with Smile’s evident innovative streak and constant deployment of cutting edge technology.

On hand to receive the award was Smile Nigeria’s Chief Marketing Officer, Abdul Hafeez, who affirmed that the award attested to the corporate vision and ingenuity that have propelled Smile to the broadband leadership echelon of the nation’s telecommunication sector.

He noted that Smile had over the years sustained high-speed broadband services in major cities across the country. He reiterated that the company would continue to ensure for Nigerian Internet consumers the best possible broadband solutions.

Hafeez dedicated the award to all subscribers on the Smile network as well as the company’s other stakeholders.