Pricepally Launches Naija Food Brands Festival

In a bid to celebrate the richness of Nigerian cuisine and support local food businesses, Pricepally has announced the launch of the Naija Food Brands Festival, an online food festival dedicated to promoting locally-made food products.

The event is set to run from September 23 to December 2, 2024, and will take place on the platform’s website, www.pricepally.com.

The festival offers food lovers and businesses an exciting opportunity to explore and purchase a wide variety of Nigerian food brands in one virtual space. Shoppers can discover their favorite local products while also being introduced to new ones, making it a must-attend event for food enthusiasts across the country.

Speaking on the festival, Pricepally CEO, Luther Lawoyin, said the Naija Food Brands Festival represents the company’s continued commitment to making quality food more accessible and affordable to Nigerians.

“As we embark on this exciting journey with the Pricpally Naija Food Brands Festival, our goal is to celebrate and elevate the richness of Nigerian cuisine while supporting both established and small food businesses. At Pricepally, we are committed to making quality food more accessible and affordable, and this festival is a testament to that mission. We are creating a platform where food enthusiasts can discover and enjoy the diversity of Nigerian flavors, while food brands, particularly small producers, have the opportunity to connect with a broader audience, showcase their products, and grow their market presence. This initiative is about fostering a stronger food ecosystem, benefiting both producers and consumers alike,” Lawoyin said.

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The festival will highlight various Nigerian food brands, giving small and established food businesses the chance to showcase their products to a wider audience. It also presents a unique platform for companies looking to expand their market presence and connect with a broader consumer base.

Running for 10 weeks, the festival is open to food lovers and businesses alike. Food brands participating in the event will benefit from increased exposure, while consumers can enjoy exclusive discounts, giveaways, and a behind-the-scenes look at how Nigerian food products are made.

Festival attendees can expect curated product selections, online cooking classes, and access to unique deals across various categories. Participants in Lagos, Abuja, Ibadan, and Port Harcourt can access the festival’s offerings by creating an account on Pricepally’s website.

Businesses looking to maximize their presence during the event have the option to sponsor a week or the entire festival. Sponsors will enjoy prominent exposure across all of Pricepally’s digital channels,

Participation in the Naija Food Brands Festival is free for both food enthusiasts and businesses. Nigerian food brands and food lovers can register for the event by visiting Pricepally’s website or social media platforms. Nigerian food brands and enthusiasts can register their interest in the free festival by clicking here:https://blog.pricepally.com/pricepally-nfb-registration/

For Interested sponsors should register their intentions by sending an email to:[email protected] or by visiting our website: https://www.pricepally.com/

Throughout the festival, updates and announcements will be shared via Pricepally’s social media platforms, with the hashtag #PricePallyNFBfestival providing real-time coverage of the event’s highlights.

About Pricepally

Pricepally is a leading online platform committed to making food more affordable and accessible by enabling customers to buy directly from farmers and wholesalers. Through community-based buying, PricePally reduces food costs and promotes food security.