Tosmerc Clothings: Weaving African elegance into global fashion

A Journey Rooted in African Culture and Craftsmanship
Founded in 2015 by Mercy Sanni in Ogun State, Nigeria, Tosmerc Clothings has grown from its beginnings as Tosmerc Stores to become a celebrated brand in African women’s fashion.

Specialising in garments that reflect Africa’s rich sartorial heritage, Tosmerc creates timeless pieces such as the vibrant Aso Ebi, the elegant Buba and Iro, colourful Ankara gowns, and graceful Kaftans. Each design pays homage to tradition while catering to contemporary tastes, resonating with clients in Nigeria, the UK, the US, Canada, and beyond.

Dedication to Quality and Authenticity
As a proud member of the Fashion Designers Association of Nigeria (FADAN), Tosmerc Clothings prioritises quality and authenticity in every piece. The brand sources high-quality fabrics from trusted Nigerian suppliers, ensuring each garment upholds the highest standards of craftsmanship. This commitment has won Tosmerc a loyal customer base, distinguishing it in a market where fast fashion often compromises durability and attention to detail.

A New Chapter in the United Kingdom
In 2021, Tosmerc Clothings embarked on a new chapter, expanding to the UK to meet the growing demand for African fashion. The brand’s debut at African Fashion Week London (AFWL) 2024 this October marked a significant milestone, as it showcased the intricate beauty of African attire to a wider audience. This venture, driven by Mercy’s design expertise and her husband managing the brand logistics and online presence, positions Tosmerc Clothings to make a meaningful impact on the global fashion stage.

Looking Forward: Blending Tradition with Innovation
Tosmerc Clothings continues to focus on international expansion, with plans to open additional outlets in the UK and to adopt digital design tools. The brand’s journey reflects the founders’ resilience, cultural pride, and unwavering commitment to excellence. By blending the vibrant legacy of African fashion with modern techniques, Tosmerc Clothings is poised to weave African elegance into the global fashion narrative for years to come.