It’s one thing to say you’re a designer; it’s another to say you’ve been sketching since age 13. That’s a big flex. And George Eshun is flexing for real. Born to a seamstress mum, George started early: curious, playful, often reworking his mother’s kente cloth into something new.

That spark grew into Geovante, the Ghanaian brand he founded in 2019. Just like his mother stitched for her clients, George designs with intent: telling stories, creating drama, and giving women pieces that make them feel bold, sensual, and unapologetic.

Now he’s back with a 2025 Geovante collection, and it’s giving structure, storytelling, and a touch of attitude. Let’s meet the girls.

Lana: the golden one

She stands in burnt orange satin, glowing like she just dipped in gold dust. Lana walks in with presence before you even clock her shoes. She’s elegant, a little dramatic, and not here for small talk.

The bronze-orange is a win; it’s rich, loud but classy, and stunning against deep skin tones. The halter neck with its side tie? Smooth. The keyhole cut-out is a cheeky touch, giving a glimpse without screaming for attention. The waist is cinched, the silhouette clean, flattering, and breathable.

But Lana isn’t perfect. The centre seam cuts straight down like a divider, catching the light in a way that cheapens the satin. The keyhole, depending on your body, risks sitting awkwardly. And she’s in-between moods: evening dress but with the wrong styling, she could slip into casual territory.

And those black pumps? No. Lana deserved strappy sandals with some bite. Settling for basic pumps feels like a last-minute backup plan.

So who is Lana? She’s the friend who always looks good in photos but starts complaining mid-event about comfort. Elegant, yes. Confident, yes. But a little high-maintenance.

Mabel: the grounded one

Where Lana is shine and sparkle, Mabel is structure, like she has strong family values and a zero-tolerance policy for nonsense. She walks in calm, serious, but with quiet drama waiting beneath the surface.

Her fabric choice is sturdy, likely a textured cotton or denim blend. It’s matte, weighty, and serious. Then she brings in puffed sleeves that scream volume, balanced by a long, lean skirt. The square neckline is clean, flattering, and adds a regal edge.

But the real twist is at the waist: a ruffled, waterfall-like peplum cutting across the hips. It’s bold, textured, and stops the dress from being basic. The bodice is fitted and the flare falls gracefully to the ankle, giving her grown-woman elegance.

Still, Mabel can get heavy. The combination of puffed sleeves, heavy ruffles at the waist, and full-length skirt is a lot of volume in one look. It risks looking like costume territory on a smaller frame. The head-to-toe navy is elegant but borders on dull. Some contrast or accessories would lift it. And again, the black pumps let her down. Tan or metallic heels would have softened the seriousness.

Also, no pockets. A dress like this begs for side pockets, and the absence feels like a missed opportunity.

Mabel is intentional. She bends rules, but only slightly. She’s strong, rooted, and knows her lane. But she could use a little editing: a splash of contrast, lighter shoes, maybe a loosened silhouette. Enough to let a curl fall out of the bun.

Zara: the wild card

Zara’s the unpredictable cousin. She walks in shiny orange satin, mini length, sharp hem, and then throws on one burgundy puffed sleeve for drama. She’s bold, chaotic, and unbothered.

The colour pairing, orange and wine, is genius. Warm, playful, and moody at once. The satin is stiff enough to hold shape, glossy enough to look high-end. The slightly differing puff sleeves? It’s 1980s power shoulder energy reimagined. The asymmetrical hem frames the legs and keeps the look sharp.

But Zara has her issues. The neckline is overloaded: asymmetrical collar, sheer insert, high wrap. It’s too many ideas fighting at once. The hem is fierce but risky; one wrong move and it’s a wardrobe malfunction. And once again, the shoe choice doesn’t rise to the occasion. This look begged for metallic or edgy heels, not something tame.

Zara’s boldness is her strength and her weakness. She’s memorable, risky, and fun, but a few tweaks — simplifying the neckline, lengthening the hem slightly — would make her less costume and more couture.

The verdict?

Together, Lana, Mabel, and Zara feel like cousins in a family lineup, each carrying her own mood, but bound by a common thread. Lana glows, Mabel grounds, and Zara disrupts.

What ties them together is George Eshun’s intent: drama in the details, structure with a story. Not every look lands perfectly, but each one shows personality and vision. And that’s what makes his 2025 Geovante collection worth watching.