With its jazz-layered score and mid-century poise, L’Élégance en Parade examines elegance through movement, culture, and precision. DEJI ENIOLA fuses African heritage with British tailoring in the fashion house’s new film that slows everything down from the tailoring to the mood and storytelling, offering a rare, unhurried look at heritage, structure and the quiet confidence behind its design language.
Fast fashion. Fast content. Fast consumption. While many brands are fixated on speed, and understandably so, DEJI ENIOLA’s new fashion film, L’Élégance en Parade, chooses stillness. Set to a jazz-inflected score with subtle echoes of the African continent, the film draws a clear line between eras, pairing mid-century composure with the layered identity politics of modern multicultural fashion.
At its centre is the brand’s devotion to craftsmanship. Their use of full floating canvas tailoring, a technique rare among younger fashion houses, anchors the film. It gives each garment a natural rhythm: unforced, unhurried, quietly powerful. Nothing feels rushed, and nothing feels embellished for effect. The clothes hold their own.
Actor and lawyer Folu Storms leads the film with a performance that matches its tone: controlled, grounded, inward-looking. Rather than pose, she settles into the garments, allowing them to breathe and move as they should. Her presence aligns with the brand’s philosophy that elegance is not performed but lived, a welcome shift from the theatrics that often define fashion campaigns.
“Elegance is not performed, it is lived,” says Ayodeji Osinulu, the founder and creative director of DEJI ENIOLA. “This film mirrors our rhythm: thoughtful, graceful and assured. It is about wearing your story with truth and quiet power.” That philosophy shapes everything, from the pacing to the framing and the refusal to distract with spectacle.
DEJI ENIOLA, founded by Osinulu, is a multicultural luxury fashion house that merges African heritage, British tailoring, and Italian precision. Guided by a philosophy it calls “soulfully tailored,” the brand creates garments designed to hold identity and intention, pieces made to be lived in, not simply worn.
Directed by Rixel Studios and styled by DEJI ENIOLA, L’Élégance en Parade feels like a cultural meditation on heritage, craftsmanship, and presence. Its stillness feels intentional, almost subversive.
Reflecting on the inspiration behind the film, Osinulu notes: “ I wanted to show how a full floating canvas construction moves with the body, expressing the quiet mastery behind a Savile Row tradition we’ve taken time to understand and perfect. Yet the vision reached beyond technique.”
The campaign, he adds, reflects a meaningful blend of cultures, where African heritage meets British tailoring. “We explored the idea of quiet luxury: power expressed not through volume but intention,” Osinulu says. “Each movement carries a whisper of elegance, allowing the garments to speak with confidence and clarity. The story mirrors our journey, our values, and the timeless identity we aim to share.”
The full film is available to view on dejieniola.com, with additional stills and behind-the-scenes material tagged #LEleganceEnParade across the brand’s social platforms.
