Get Guardian on GoogleNestlé Nigeria Plc. has moved to recognise and reward consumers and business partners who have been part of MAGGI’s 60-year journey, celebrating the brand’s contributions to food culture, family traditions and shared celebrations.
The company will offer consumers the opportunity to win 12 brand-new SUVs, 60 cash prizes of N1 million each and thousands of other rewards, including household appliances, airtime and additional cash prizes, through the launch of its MAGGI @ 60 Text and Win promotion.
The company said over six decades, MAGGI has evolved alongside the changing tastes, preferences and needs of Nigerian consumers, continually innovating its products while Nestlé has invested in the local manufacturing capabilities and partnerships that support the brand’s growth.
Speaking at the anniversary press conference in Lagos, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, described the milestone as a celebration of the trust Nigerians have placed in the brand over the years.
He said the company’s investments have helped strengthen local capabilities, and partnerships that have created opportunities for people and businesses across the country.
“These contributions remind us of the responsibility that comes with the trust Nigerians have placed in us. That means maintaining the quality and standards consumers expect from us, while continuing to listen to their needs. As we celebrate this milestone, our commitment is to keep earning that trust and contributing positively to Nigeria’s future,” he said.
He further noted that Nestlé’s investment in local manufacturing has also supported the development of MAGGI’s value chain, bringing together farmers, suppliers, transporters, distributors and retailers who contribute to the brand’s production and distribution across Nigeria.
Speaking on the anniversary celebrations, Category Business Manager for Culinary at Nestlé Nigeria, Funmi Osineye, said the brand had planned a series of exciting activities to reward consumers and recognise the partners who have contributed to its success.
“There are also thousands of other exciting prizes to be won, including lots of deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and several cash prizes to be won. It is our way of saying thank you to Nigerians for six wonderful decades and inviting everyone to celebrate with us,” she said.
She said beyond consumer rewards, MAGGI is recognising 15 of its leading distributors with an all-expenses-paid trip to Cairo Egypt, in appreciation of their longstanding partnership and contribution to the brand’s growth.
According to her, the anniversary will also feature the unveiling of a commemorative documentary chronicling MAGGI‘s six-decade journey in Nigeria.
Told through the experiences of consumers, farmers, distributors, creators and individuals who have helped shape the brand, including its first Marketing Manager, she said the documentary captures the people and defining moments behind MAGGI’s enduring place in Nigerian life.
