
The move heralds the company’s major brand refresh since its inception, elevating it from a life insurance specialist to a company focused on providing convenient and superior customer service to its vast array of customers.
Currently ranked as one of the top three brands in the life insurance space in the country, the brand refresh will focus on embracing digital channels and processes driven by technology for more efficient policy purchase and renewal, as well as claims settlement.
The Managing Director and Chief Executive Officer, Mrs. Funmi Omo, said: “As a financial services company fending for one of the most important needs of every Nigerian, it has become imperative that we catch up quickly with the wave of technology in the business world.
“What we have begun doing is taking the conversation to the customers, rather than the other way around.
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Underwriter unveils new strategy for improved service
Managing Director and Chief Executive Officer, Mrs. Funmi Omo of African Alliance Insurance Plc