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CHI wins big at marketing world awards


Roy Deepanjan

Leading consumer goods firm and manufacturers of juices, diary, beverages and snacks, Chi Limited, was again recognised for its innovative brands at the 2017 edition of the Marketing World Awards.

The firm was recognized for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies with two of its most innovative brands — Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink.

While Chivita Active Vegetable Fruit Nectar came tops in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.


Its Managing Director, Mr. Deepanjan Roy, while expressing delight at the award, commended the organisers for creating an invaluable platform to celebrate brands at the forefront of their respective segments.

He indicated that the recognition of two of the company’s most recent innovative brands at the awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.

“The awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this. We are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition,” he said.

For Akin Naphtal, Chief Executive Officer of Instinctwave, this year’s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognizing the exceptional work of marketing champions over the past 12 months.

He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia
ChocoMalt Drink deserve the recognition.

While it prides itself in offering products that are themselves benchmarks in their respective categories of juice, dairy based beverages and snacks, CHI Limited is driven by a passion and commitment to excellence, and has grown to become one of the most admired companies in the food and beverages domain in Nigeria.

For Chivita Active Vegetable Fruit Nectar, while its offering of vegetable and fruit in one mix is the first of its kind in Nigeria, it is the brand’s ambient and aseptic packaging, which also again happens to be a first of its kind, that saw it pick up the award for the Best Use of Packaging.

Emerging Brand of the Year for FMCG, its Hollandia ChocoMalt Drink is the first ready-to-drink chocolate, malt and milk drink in the Nigerian market. The drink is rich in vitamins and minerals, and takes away the hassles and inconvenience associated with preparing a choco-based drink the traditional way.

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