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Coca-Cola begins global management challenge in Nigeria



As part of its commitments to harness the underlying potential of the Nigerian youths, Coca-Cola has commenced the global management challenge (GMC) in Nigeria.

The GMC is a virtual business simulation. It is the largest strategy and management competition in the world, where more than 500,000 university students and company managers are going to participate this year.

The competition kicked-off at the University of Lagos (UNILAG) where 80 students with CGPA of 4.30 and above across different departments were selected and sponsored by Coca-Cola. The students will compete for the team to represent Nigeria in the upcoming international finals in Dubai in April 2018.

At the event, the Public Affairs and communications manager, Coca-Cola, Nwamaka Onyemelukwe, applauded the participating students on the life-changing opportunity given them through the initiative. She said the competition would offer the students the knowledge, intelligence and the right experience to be good managers in the future.

Onyemelukwe urged the students to open their minds and remain focused during the competition, as it would further prepare them to become great after graduation.

Head of customer and commercial leadership, Coca-Cola, Peter Ekunkoya said the firm is committed to empowering and providing youths with basic life and business skills to thrive in their endeavours.

He said: “We are committed to impacting the school academically such that whatever we do with them now will further prepare them better for the outside world after graduation. This is why we are launching the Global Management Challenge for the first time in Nigeria to help prepare Nigerian youths by improving their business skills.”

Also speaking at the event, Associate Professor and Director, Entrepreneurship and Skills Development Centre, University of Lagos, Dr Sunday Adebisi, commended Coca-Cola for bringing the initiative to the school.

He charged the students to be focused and aim for the best during the competition. Adebisi said the initiative would help them become smart and make wise business decisions in the future.

The GMC coordinator, Mr Ryan commended the school authorities for the display of high level of professionalism and support shown throughout the conceptualization of the programme.

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