Company wins best marketing agency award
Dijo Communications has won the “Best Marketing Agency of the Year” Award at an event organised by the Nigerian Brand Awards in Lagos to celebrate brands that have contributed to promotion of national values and growth of the economy.
The theme of the occasion was, ‘Brand Positioning Using the Rising Sun – Leveraging Culture and History of Nigeria To Drive Brand Campaign’.
Receiving the Diamond Award of the Year plaque at the function, which took place in Ikeja, the company’s Chief Executive Officer (CEO), Mr. Innocent Oboh, said: “I am actually excited about this award, you know why? We didn’t go out looking for it.”
“Throughout my years as a brand owner, I have always frowned at situations where you have to solicit. I have never liked it, which is one of the reasons whenever these awards are given, I am always a bit resistant because I don’t want to solicit.
“But this is good because you found us, which means that we did something extra ordinary … you liked it, and it was qualified to be an African Awards recipient … the Nigerian Awards recipients, thank you so much.”
He lauded the organisers for effective organisation, adding that their dignity and extra effort at ensuring that the awards were based on merit were commendable.
“The organisers made extra effort in researching into Dijo Communication’s campaign on Hero Lager, told the story as if they were with us on the campaign journey. That indicates that they know what they are doing, and that for me, is the award,” Oboh said.