Firm to empower communities with creation of local entrepreneurs
Henkel Nigeria is to offer support to local entrepreneurs across the country.
Managing Director, Henkel Nigeria, Rajat Kapur, said the firm seeks to achieve this through the expansion of its corporate social initiative known as Street-Smart Entrepreneur (SSE).
He said the SSE initiative, where Nigerians can leverage products from the firm to earn a living, was an avenue to grow by converting the unemployed into entrepreneurs, while developing the economy and communities at the same time.
According to him, it is a self-sustainable initiative, where beneficiaries are consistently engaged and talents are trained and equipped with the right knowledge and tools to be better entrepreneurs.
He said the essence of the initiative was to contribute to human capital development through entrepreneurial skills training and job creation by empowering youths with needed tools for the business.
Kapur said the initiative, which started in 2019, but slowed down in 2020 due to the COVID-19 pandemic, has 160 SSEs already recruited, who have reached 216,000 consumers across Nigeria.
He said the firm intends to recruit 260 SSEs by year end and by 2026, the target is 5,000 SSEs recruited.
He said the individuals are selected and trained in entrepreneurship skills to become SSEs, and the training includes classroom and field lessons in branding, bookkeeping, trading, and other skills necessary to make them self-reliant and successful in life.