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Firms partner to support entrepreneurs

By Ngozi Egenuka
29 September 2022   |   2:36 am
Africa's Micro, Small and Medium-sized Enterprises (MSMEs) growth firm, Traction, has partnered TriciaBiz on a Youtube series to support entrepreneurs.

Photo: PEXELS

Africa’s Micro, Small and Medium-sized Enterprises (MSMEs) growth firm, Traction, has partnered TriciaBiz on a Youtube series to support entrepreneurs.

The Youtube series, titled ‘How they did it’, details the growth stories of African businesses and also features entrepreneurs succeeding in various sectors.

Convener of the series, Tricia Olufemi-Olumide (also known as TriciaBiz) said: “The desire to share our stories is growing. The Youtube series is designed to motivate and inspire people to see that success can emanate out of Africa and to give them fuel for their respective journeys.”

Noting that the startup and business scene in Africa had experienced incredible growth in recent years, she said it was partly a result of several significant interventions by stakeholders to enable entrepreneurship and innovation in local ecosystems.

According to her, Traction and TriciaBiz’s collaboration hopes to shed light on the work entrepreneurs are doing in their businesses and in a sense, build on the work done and set a framework for prospective entrepreneurs.

She added that season one, which was launched recently contains 12 episodes of interviews and stories from business owners such as So Fresh, McDan Group and Mai Atafo, among others.

Co-founder, Traction, Dolapo Adejuyigbe, during the launch of the Youtube Series, said: “To give more impactful support and bring visibility to the startup ecosystem in Africa, there is a need to tell our stories. Different kinds of businesses provide varying services and the context differs on this continent when building and running a business.

“Our partnership with Tricia is a reflection of our vision to provide not just innovative payment solutions and business tools to business owners, but also information on how to navigate the highs and lows of business. I am particularly excited about this collaboration and how it would lay the foundation for deeper interactions between the ecosystem and big global tech players.”