First Bank among continent’s most admired financial services brands

First Bank of Nigeria Limited has been ranked the second ‘most admired financial services brand’ in Africa – for the second straight year – at the 2021 Brand Africa 100: Africa’s Best Brands Event, in commemoration of the Africa day.

Brand Africa is an intergenerational movement to inspire a great Africa by promoting a positive image of Africa, celebrating its diversity and driving its competitiveness.

With over 127 years of operations, FirstBank has been at the forefront of promoting growth and development in the country, extending its financial services footprints – through its subsidiaries – to over half a dozen countries across three continents.

Appreciating the recognition on behalf of the bank, the Chief Executive Officer, Dr Adesola Adeduntan, said: “we are grateful to Brand Africa for the back-to-back recognition as the ‘Second Most Admired Financial Services Brand in Africa’.

This is a testament to the impactful role we are playing in promoting socio-economic development in Africa, which includes being at the forefront of bridging the financial inclusion gap as well as our commitment to supporting Small and Medium Enterprises because of the critical role they play in economic growth and development.”

He further noted that FirstBank has created a functional ecosystem for SMEs to thrive through various value adding solutions and value propositions.