Heineken brings Dutch legend, Seedorf, UCL trophy to Nigeria
Heineken’s UEFA Champions League trophy tour will see a legend of the game, Clarence Seedorf, who played for Ajax, Real Madrid, Inter Milan and AC Milan, in Nigeria.
The tour provides football fans around the world with a chance to be in close proximity to the iconic UEFA Champions League trophy and the heroes of the game. In its 15-year history, the UEFA Champions League trophy tour presented by Heineken has reached 31 countries across Africa, Asia, and North and South America.
This year, the tour will visit Lagos and Abuja, both in Nigeria, where Seedorf will feature live in the Heineken football face-off.
Heineken 2021/22 UEFA Champions League campaign entitled, “Cheers to All Fans,” highlights the inclusive nature of the game of football, communicating that football belongs to all passionate fans; regardless of gender, age, or tribe.
As part of its global campaign, the 2022 UEFA Champions League Trophy Tour presented by Heineken will stop in Lagos on April 12 and in Abuja on April 13, 2022.
The two-day tour affords fans with a rare opportunity to take photos with the UEFA Champions League trophy, meet UCL legend, Seedorf and experience the thrill of the tour in their hometown.
Seedorf is considered one of the most successful players in UEFA Champions League history, as he is the first and currently the only player to have won the UEFA Champions League trophy with three clubs: Ajax in 1995, Real Madrid in 1998 and twice with AC Milan in 2003 and again in 2007.
Seedorf has a historic link to the UEFA Champions League and plays a significant role in demonstrating the intense passion for the tournament.
Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, said: “We are thrilled to bring the UEFA Champions League Trophy Tour presented by Heineken to Lagos and Abuja this year.
“The tour is a unique experience for global football fans outside of Europe to come face to face with the UEFA Champions League Trophy and to meet UCL Legend Clarence Seedorf in their home city. Our aim is to demonstrate that the best UEFA Champions League matches are enjoyed by all fans, and a Heineken of course.”
Speaking on the tour, Seedorf said: “I am excited to bring the UEFA Champions League trophy to Nigeria and celebrate with all the passionate football fans in Nigeria. Join me for an exciting and unmissable trophy tour presented by Heineken.”