Julius Berger retains building sector leadership award
Julius Berger Nigeria Plc has won the Building and Construction Sector Leadership award for the third consecutive time at the highly coveted top 50 Brands in Nigeria.
Speaking during the award, in Lagos, the Chief Executive Officer of IAMBRANDNIGERIA, the organisers of the Top 50 Brands in Nigeria awards, Taiwo Oluboyede, described Julius Berger as a widely acknowledged, operationally sound, technically respected and a glowing benchmark brand differentiator in the area of its core competence.
According to him, “brand is that thing that makes a consumer choose a product/service over another. It is subliminal and an intangible factor that uniquely distinguishes one from the others.”He added that beyond the pricing of a product or service, patronage and choice is often seriously made by the consumer’s experience, as well as the promise of the particular brand, both of which, he said, verifiably define the superior and valuable Julius Berger brand.
Oluboyede said that to ensure the necessary and irreducible objectivity of the definitive Top 50 Brands in Nigeria awards, the Brand Strength Measurement (BSM) model of analysis was used both for the nominations, as well as selection of eventual winners in all categories.
Julius Berger started work in Nigeria with the construction of Eko bridge in Lagos in 1951. Years of steady growth had followed that pioneer project during which JB, as Nigerians fondly call the company, grew to become the dynamic Nigerian company it is today.
Throughout this time, Julius Berger has deployed progressive construction methods to ensure that innovation and quality are prioritized for the benefit of its clients.
The company emphasises the deployment of progressive construction methods and innovative technologies to achieve sustainable value- driven solutions. The company’s scope covers all areas of construction, including the pre and the post phases.