Marketing Edge recognises outstanding stakeholders at awards
The Marketing Edge Publication (MEP) has recognised outstanding stakeholders in the Integrated Marketing Communications (IMC) industry in the 7th edition of Brands and Advertising Awards of Excellence.
The Awards, which had become a benchmark for recognising and celebrating talents and milestones in the IMC industry, honoured the Commissioner for Information and Strategy, Lagos State, Gbenga Omotosho, among other individuals, multinational companies and the media.
Speaking at the event, Publisher/CEO, MEP, John Ajayi, said the event was organised to recognise distinguished players in Nigeria’s IMC industry, for their contributions to the growth and development of their respective sectors.
He said the firm’s venture into brand journalism business, was a result of the urgent need to expand the frontiers of knowledge in the marketing and advertising industry.
According to him, this year’s Awards were with a special attraction and uniqueness, organically planned and designed to reboot, re-start and re-energise the social, intellectual, and entrepreneurial landscape of Nigeria’s IMC industry.
“We are particularly excited to organise this award event to celebrate the triumph of humanity over the calamitous ravage of the COVID-19 pandemic, which origin remains an elusive medical contestation.
“Our resolve to recognise these players and gladiators as well as iconic leaders in the business of brand management and the management of the brand business was informed by the fact that these are the people that have made the industry tick over the years.
“We have watched and monitored these individuals and agencies very closely in the last seventeen years and can confidently attest to their market leadership, resilience, excellence, and above all landmark achievements in their various sectors,” he said.
Prior to the event, the firm held the 2020 edition of it’s National Marketing Stakeholders Summit, which had become a powerful platform for practitioner to learn, deliberate and brainstorm on trends and developments in the integrated marketing communication industry.
The summit which held virtually, had in attendance industry experts, and thought leaders, cutting across the micro and macro-economic sectors, who shared knowledge and insights that provided stakeholders with the requisite compass to navigate the present competitive business environment.
In his remarks, Gbenga Omotosho, commended John Ajayi led Marketing Edge for its vision. He said, “John and I have come a long way in the newsroom when there were no gadgets such as computer, and internet and had to chase reporters for stories to meet the deadline. He has always been a hardworking man.”
In his keynote address, Managing Partner of Market Space, George Thorpe, said the growth in the digital marketing space has great opportunities for both large businesses, and the Small and Medium Enterprises (SMEs). However, he said there was lack of standards and proper structure within the system.
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