‘Why brands must create feedback channels, embrace digital marketing’
Top Nigerian marketers, CEOs, entrepreneurs, brand owners, representatives and consultants last weekend converged on Ikeja, Lagos for the sixth edition of the Marketing Edge National Stakeholders Summit.
Why we are organising national marketing summit
As we are graduating into the end of the second quarter of the year, the industry is just picking up in terms of marketing activities. Some advertisers are about to start their financial year.
Marketing Edge launches Forces Behind the Brands
The publication will feature profiles and market intelligence reports on players and gladiators in the competitive Nigerian IMC market as well as brand expectations in the New Year.
Why brands cannot afford to ignore the digital space
The former Managing Director of Guinness Nigeria Plc, Mr. Seni Adetu, has said that brands and agencies cannot afford to ignore the opportunities digital media offers, though the growth and respect for a brand...