Nigerian Breweries Plc has appointed Emmanuel Oriakhi as the Sales Director of the company. His appointment became effective on March 24, 2025.

The appointment was conveyed through a statement issued and signed by the Managing Director, Hans Essaadi.

Before now, Oriakhi has been leading the sales function in an interim capacity alongside his responsibilities as Marketing Director.

He is expected to continue to oversee the Marketing Function until June 1, when a new Marketing Director will take over.

As Sales Director, he is expected to lead the sales team in driving excellent trade execution, enhancing customer experiences, and increasing distribution efficiency and sales productivity.

He will continue to spearhead initiatives aimed at sustaining a future-ready sales workforce by enhancing sales capabilities, championing Women in Sales (WIS) programmes to advance diversity, equity, and inclusion, and fostering a leading, innovative culture that ensures the company wins beyond limits in an increasingly volatile environment.

In that same role, he is responsible for managing the reintegration of trade marketing and key accounts from marketing back to sales to create a more holistic and fit-for-purpose sales organisation.

Until his assumption into the new role in an official capacity, Oriakhi held sway as Marketing Director, a position he has held since September 2018, leading successful innovations across the portfolio, including Desperados, Zagg, Legend Twist, Goldberg Black, and Heineken 45cl.
He championed the organisation’s premium drive, shaping its value strategy and boosting brand power for Heineken, Tiger, and Desperados over the past couple of years.