NBL appoints Oriakhi as new marketing director

Nigerian Breweries Plc. has announced the appointment of Mr. Emmanuel Oriakhi, as its new marketing director.
 
Oriakhi, who until his new appointment was the Business Development Manager, Heineken Global Commerce, Amsterdam replaced Mr. Franco Maria Maggi, who has been seconded by the foremost brewer on expatriation to Heineken office in Amsterdam.
 
A statement by the company said Oriakhi, who will now be part of the NBL management team would integrate and oversee the marketing and trade marketing functions in Nigerian Breweries.
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As part of his new brief, Oriakhi, will be responsible for formulating marketing/trade marketing strategies, energising the team to strengthen the company’s brands in Nigeria, as well as expand the portfolio with relevant innovations.
 
Oriakhi joined Heineken in 2003 as a Commercial Management Trainee, where he held increasingly senior roles within the Commercial Function of Nigerian Breweries.
 
In July 2015, he was appointed Business Development Manager, Heineken Global Commerce (AMEE), directly supporting 24 countries and 54 export markets to develop the Heineken portfolio.