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Quadrant MSL announces new managing consultant

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Uche Ajene


Quadrant MSL has announced the appointment of Ms Uche Ajene, as Managing Consultant. Ajene moved into this position from Halogen Security Limited, where she was the Director of Marketing and Strategic Accounts.

At Quadrant MSL, she is charged to lead the company’s transformation from public relations agency to strategic communications consultancy.With her extensive knowledge in finance, strategy and communications, Ajene’s appointment marks a bold new direction for Quadrant MSL and demonstrates that, Insight Redefini, QMSL’s parent company, is truly invested in supporting the company as it works to build a solid reputation in delivering new models, ideas, value added products and services to clients. The company has indicated that optimum focus will be on innovative client collaborations and cross-media partnerships in order to drive engaging, digital-first solutions for a broad range of clients and industries.

In addition to the day-to-day running of the company, Ajene will be responsible for growing revenue across key markets and content verticals. Quadrant MSL, which was founded in 1989 as The Quadrant Company, is West Africa’s first Public Relations company. With Marketing Communications multinational, Publicis Groupe’s, investment into Troyka, Quadrant becomes a part of MSL Group, the world’s 5th largest public relations firm. With MSL Group’s global reach, and the benefit of sister companies that specialize in media buying, advertising, branding and events, Quadrant MSL can access for the Nigerian market, talents across disciplines, communications data, insights and experience from over 100 countries. As such, the company is uniquely positioned to deliver creative solutions and tell impactful stories while transforming brands and businesses.

On her new appointment, Ajene says, “this is an exciting time to be joining Quadrant MSL as it transforms into a truly global Strategic Communications and Consultancy Company. I look forward to our ambitious plans to expand and break ground, pioneer innovative, market-lead solutions for our clients, and give brands a unique opportunity to connect with a highly progressive digital audience worldwide.”

With the continued advancement of social media and the decrease in old media consumption, the public relations industry has faced upheaval in recent years. The Nigerian market is no exception, PR companies must evolve or become obsolete. Quadrant MSL’s recent actions prove that we have demonstrated leadership in the sector.

In her former position as the Director of Marketing and Strategic Accounts at Halogen Security Limited she, together with management, restructured the company into a group with six new subsidiaries. Before Halogen, she was Group Head, Communications and Youth Accounts at FCMB Plc. A strategic and innovative thinker, Ms Ajene brings with her a unique blend of domestic and international experience, having worked across the USA and Nigeria, building up over 20 years of professional experience in the areas of finance, accounting, strategic planning and management, marketing and communications.


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