‘As Yega, I’m creating a unique brand’

For fast rising Urban Afro musician, Adegboyega, there is no stopping the music. Since the release of his last work, he has been working quietly on his craft, creating and perfecting the best of sound. And guess what, he has also rebranded his image!

To the engineering graduate, it’s the dawn of a new era as old things have passed away. Now known as Yega, the artiste has two chartbusting albums ready for release. “I’ve been working on my craft since my last release. I have been going for advanced saxophone lessons, voice training and working with different producers to create music. Now, I have two albums ready,” he says.

However, Yega recently dropped a track off one of the albums. It’s entitled, For Say.

“The song is about a love story that doesn’t have a happy ending. It was inspired by a true-life event, something that happened to me. I really adored a lady but she didn’t reciprocate the love just because I’m a musician. I tried to convince her that all musicians are not the same… but then, you have to listen to the song to get the full gist of the story. It’s my best music yet; it’s an instant hit, a classic,” he boasts.

Produced by Omyde, the song, which is already making waves across the country, will have its state-of-the-art video released soon.

On why he changed his stage name from Adegboyega to Yega, the musician said it’s a well thought-out decision and there is no going back on it.

Hear him: “I just want to create a stellar brand that people will remember. The name, Yega is unique to the brand I intend to portray and it makes acquiring more listeners easier. I’m the only Yega in town. But there are plenty Adegboyegas.”

But is there any challenge Yega is facing as an artiste?
“Yes, it’s the challenge of pushing the music out there,” he explains. “It is a capital-intensive venture. There is also a challenge of getting the right team to work with. There are a lot of charlatans out there; people that promise heaven and earth but end up not delivering. That translates to loss of investments.”

The dream of most up and coming musicians is to secure collaboration with established artistes like Wizkid, Davido or Tiwa Savage. But for Yega, that’s not really his plan right now.

“The plan is to get my brand well established to the point where they would want to feature me, because I’m bursting all the speakers,” he quips. “My other plans are to put out more music and more visuals. I had a few modeling gigs last year. This year, I’m trying to get more modeling gigs. And to cap it all, I’m going on tour of Canada with Teni the Entertainer in April. It’s indeed going to be a busy year for me.”

To ensure his fans get the best of him this year, Yega vows to give them sweet music, music they can relate to and music they’d all love to dance to. “I’m also going to gift my fans top-notch imaging and make sure that the name, Yega is in everyone’s mouth,” he states.