At Rite Food, Nigerian Idol contestants applaud sponsors

It was an exhilarating day for the top six contestants of the Bigi-sponsored Nigerian Idol, April 29, on their visit to Rite Foods Limited, as a demonstration of their appreciation for the company’s support for promoting entertainment and talent discovery in the country.

The contestants, who got the judges and audience captivated with their performances on Sunday, April 24, comprised the young singers, Jordan, Zadok, Itohan, Progress, Banty, and Faith, and with much joy, they applauded the brand for the warm reception accorded them and for the talent discovery platform, Nigerian Idol.

The show, which ends on May 20, with a grand finale, will see the winner going home with N100 million worth of prizes, including a recording deal from a label, a brand-new Sports Utility Vehicle (SUV), cash prizes and other exciting gifts.

It was really a day of galvanising excitements, as the contestants walked into corporate headquarters of the headline sponsor amid cheers.
While admonishing the contestants to be on top of the game, as the next music idol, Rite Foods’ Asst. Brand Manager, Boluwatife Adedugbe, urged them to always stay refreshed with the award-winning Bigi soft drink variants and its table water, which are produced with the latest technology and state-of-the-art infrastructure to meet the different taste of consumers, who have been rejuvenated in their sphere of endeavours.

Adedugbe also encouraged the contestants to be creative and committed to what they do, as that will spur them to the end of the show, and ultimately, for the prize.

Indeed, the visit was an exciting moment as the contestants made known their favourite variants of the brand. One of the highlights of the visit was the presentation of personalised gift items and a cash prize of N200,000 to each contestant, and it was characterised by fun and action-packed, as Bigi, the headline sponsor of the show, engaged the young singers in games and singing competition.

They also performed in unison with the electrifying tune of “Bigi Dey for You”, and thrilled like never before, showcasing their sonorous vocal strength with a mind-blowing rendition. The contestants also lauded the company’s relentless support for talent discovery and development in the country.

Proudly sponsored by the brand, the talent discovery platform is aired on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153, and GOtv Supa channel 6) and Africa Magic Family (DStv channel 154 & GOtv channel 2).