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As more global music companies expand to West Africa, foremost global music recording company, AWAL, has launched its West African debut with the selection of Excel Joab as the Senior Manager of A&R and Artist Development for the region.
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In this crucial position, Excel takes the lead in discovering and nurturing outstanding talent, reinforcing AWAL’s commitment to cultivating trailblazing artists.
Leveraging his extensive experience in the entertainment sector, Excel, who was Boomplay’s Content Acquisition Manager, is set to steer AWAL’s A&R and Artist Development initiatives.
“I am delighted to join the accomplished team at AWAL and contribute to the ongoing success of this innovative company. I look forward to collaborating with both emerging and established artists, guiding them on their creative journey and supporting their ascent in the industry,” Joab tells Weekend Beats.
Founded in 2007, AWAL (originally, Artistes Without A Label) exists as a global recording music company offering distribution and other services to artistes and independent labels. It was acquired by Sony Music Entertainment, in 2021, and has gone on to represent some of the biggest names in music including Little Simz, Tom Misch, Nick Cave, among others.
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