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Babaeko, Novia to speak at creative content retreat

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Chief Executive Officer of X3M Ideas, Steve Babaeko

Steve Babaeko, Managing Director of Xtreme Ideas and Charles Novia, filmmaker and creative entrepreneur are among the confirmed speakers at the first of the series of Professional Development Courses rolled out by Advertising Practitioners Council of Nigeria, APCON for 2019.

The two-day programme coordinated by Eyitemi Taire, lead consultant at Techno-Culture Limited, is packaged to offer both learning and retreat experience to middle-level managers desiring to make a mark in various areas of the marketing communications industry in Nigeria.

The programme is residential and holds on June 26 and 27, 2019 at the classy and secluded Sun Haven Hotel, Parkview Estate, Ikoyi, Lagos.

The theme of the programme is ‘Creative Content Development and Delivery for Marketing Success’, and will feature several sessions focusing on such topics as ‘The place/importance of story-telling; the African style of story-telling; developing the African brand story; developing a content marketing story; social media content creation’, among others.

The programme is deliberately world- class and enjoys the endorsement and partnership of some of the leading Nigerian corporate and product brands that are also sponsoring their key team members to the programme.


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