Global music provider ONErpm announces operations in Nigeria
In its 11th year as one of the fastest-growing global independent music companies, ONErpm has announced its entry into the Nigeria space. The Lagos office joins existing offices in more than 20 territories globally.
ONErpm is home to more than 8,000 YouTube channels that collectively generate over 9 billion views a month, ONErpm is one of the world’s largest YouTube Multi Channel Networks (MCN) specializing in music and is a redefining force in the new music economy and one of today’s fastest-growing music companies in the global marketplace. ONErpm is providing support to deliver business solutions to over 600,000 artists, music labels and video creators worldwide.
In his words, Director, A&R, North America and Afro-Caribbean operations, Martin Price, said, “We are pleased to introduce our current African rosterwhich includes Flavour, Timaya, Laycon, Ada Ehi, Bella Shmurda, Reminisce, YCee, Umu Obiligbo, Kcee to name a few and will continue adding artists under the direction of country manager Osagie Osarenz,”
“These artistes deserve to be heard,” Osarenz adds, enthusiastically. “The goal is to consistently and innovatively add value to the African music industry.”
As recently announced, ONErpm has unveiled a new, proprietary state-of-the-art platform boasting a streamlined user interface that combines daily performance statistics and demographic consumption data with turnkey direct-to-fan marketing tools. The all new website allows creators at every level to manage marketing campaigns directly to their targeted demographics. The site also allows users to create advertising campaigns on social media and DSPs like Spotify and YouTube, with the support of ONErpm’s specialized advertising teams in each of its territories.
ONErpm offers three levels of service from DIY, offering automated tools, to Taking Off and Next Level, providing personalized support from ONErpm’s marketing professionals.
“We are one of the few, if not the only company, where an artist can start off as a DIY and graduate to bespoke marketing and label services,” says ONErpm Founder, Emmanuel Zunz.
In step with the new platform, ONErpm is investing in a global direct-to-fan marketing group that will assist its clients in navigating new opportunities on platforms like TikTok, Facebook and YouTube, all of which are generating significant revenue streams.
Zunz added, “with our renewed focus on direct to fan, combined with improved real-time data, we are preparing our company and our clients for what we believe is the next big wave of music consumption.”