Lucia Ikediashi, a distinguished voice in the creative arts and cultural and tourism sector, is set to headline the upcoming Seven Wonders of Nigeria (Naija7Wonders) Zoom Conference 3.0. The session, titled,”Festivals & Tourism in Nigeria: A New Pathway,” will delve into the transformative power of cultural celebrations in driving national tourism growth.

As the Creative Producer of Shimmers Services and the visionary Founder of the Irie Vibes Fest, Ikediashi brings a wealth of hands-on expertise to the table. Known for her ability to blend traditional heritage with modern event production, she will join industry veteran Ambassador Ikechi Uko, who serves as the host for this prestigious series.

The conference aims to explore innovative strategies to reposition Nigerian festivals as primary drivers for domestic and international travel. With the global tourism industry seeking more authentic, community-driven experiences, Ikediashi’s insights are expected to provide a blueprint for:

She says, “Festivals are more than just parties; they are the heartbeat of our national identity. I am thrilled to join the Naija7Wonders platform to discuss how we can pave a new pathway that honours our roots while building a robust tourism economy.”