Guardian Nigeria
Nwabueze Promise Chibuike, better known by his stage name, ‘Pryme’, is a Nigerian artiste, excelling in both singing and songwriting. His musical journey officially began in 2017 with the release of his debut single, Trumpet, a captivating piece that showcased his early talent. However his career reached new heights in 2018 when he collaborated with two giants of the African music scene, Davido and DMW’s Peruzzi, on the track, Kilode.
In 2023, Pryme got signed to one of Nigeria’s leading record labels, Fly Boy Inc and G-Worldwide where he also got featured on Kizz Daniel’s latest studio album – Maverick.
“My steady rise in the industry can be attributed to when I had that song Kilode featuring Davido and Peruzzi. That record changed my perspective about my career and my life for the better. I started to see myself as one who will break through the industry and keep it going.
What’s the inspiration behind your new single, Lavida?
“The inspiration behind my song, Lavida, is all about happiness and good life. Same feeling I had when my producer and I were working on making the song. Lavida is a happy song. Talking about positivity and good life,” he said.
Do you think your music has what it takes to gain international recognition, including winning awards such as Grammy, if yes, what are the elements?
“Yes, my music has what it takes to cut across the world. I make Afrobeat music originally, Afro soul to be precise, but soon you will witness the different dimensions I can go when it comes to music and Grammy is a must, it’s just a matter of time.”
Beyond his own music, Pryme has made significant contributions to the industry, having written and co-written major hits like One Side by Iyanya and Away by Davido, among others.
“My experience working with kizz Daniel was a wonderful one. I learnt a lot and we really connected. It was great working with him, I like his work ethic and I picked up some things I learned from him and applied it to my music. He’s a great musician,” he said.
Pryme’s debut single under his new management, Lavida, is currently enjoying massive success across Africa and beyond. ‘Lavida’ has spent two weeks on Apple Nigeria Top 100 Charts on Spotify, Shazam, among other notable records, with the official video also gaining popularity among music enthusiasts.
Clearly, Pryme stands as a promising talent and a beacon for the future of the music world, poised to soar to even greater heights.
What would you say has changed about you since you became a music star?
“Well, some things have changed about me, my attitude and approach to life has become clearer, my behavior around people changed a bit, I can no longer go to some places I used to go but my personality hasn’t changed, I’m still a cool guy.”
