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LSF|PR wins big at Sabre Awards Africa and EMEA


Bidemi Zakariyau, founder and current CEO of LSF|PR

One of Nigeria’s leading public relations agencies, LSF|PR has won four SABRE Awards. SABRE Awards is the world’s largest PR awards.

The agency led in the African Category for its innovative and outstanding work for the Darling ‘Find Your Beautiful’ campaign for Godrej Nigeria, winning in the Diamond Category for Superior Achievement in brand building. It also came top in the Platinum category for Best in Show, a category, which recognised the best African campaign of the year, alongside other global agencies including Atmosphere and the King James Group, Ogilvy, Burson Cohn and Wolfe, and WE Communications.

In the Gold category, LSF|PR earned a Certificate of Excellence for Media, Arts and Entertainment.

Known for making a lasting impression with its communications strategies and thoughtful planning, the agency as well emerged finalist in the SABRE Awards EMEA award, competing against top agencies across Europe, Middle East and Africa, such as Teneo, a company that represents 24 of the FTSE100 and Hope and Glory, one of UK’s best independent agencies.


In addition to LSR|PR’s Find Your Beautiful Campaign for Darling earned two certificates of excellence for the best use of social network and best use of influencer programme and endorsement in the IN2SABRE Awards, EMEA.

The IN2Sabres celebrates EMEA’s best content and engagement work, shining a spotlight on the biggest and the most creative execution.

Speaking on the awards, Founder/CEO, LSF|PR, Bidemi Zakariyau, said: “We are extremely honoured to be receiving such awards. Last year, we were a recipient of a certificate of excellence by the SABRE Awards for our ‘Through your life campaign” for Philips. We also won the ‘Campaign and Idea of the Year,’ award at the African Excellence Awards 2018 for our outstanding work on the ‘Find your beautiful’ campaign for Darling. These awards are a validation of our consistency, diligence and commitment to excellence.”

The awards, she assured, would spur the firm further in its consistent quest for excellence.

The SABRE awards Africa ceremony is scheduled to hold on Thursday, May 16 in Kigali, Rwanda, while the SABRE Awards EMEA will hold on May 22 in London.

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