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Air France-KLM, Jumia partner for new customer-experience



Determined to give customers additional value for their money, Air France KLM and Jumia Nigeria have announce a unique partnership to reward Nigerian-based flyers registered with the airline’s Flying Blue loyalty programme.  

The Flying Blue initiative which is tailored to give additional benefits to customers will also expose them to over 1,000,000 product assortment on Africa’s largest online store, Jumia.

Usually when Air France KLM Flying Blue members earn miles, accumulated miles can be used to pay for tickets, upgrades, hotel stays, and excess baggage allowance. However, with this new partnerships, miles can now be used to purchase items on Jumia Nigeria website.


Shortly after signing the pact recently in Lagos, the Chief Executive Officer (CEO) of Jumia Nigeria, Juliet Anammah, said Jumia is proud to unveil a driving partnership with Air France KLM airlines to reiterate its commitment to customers.

Anammah said the collaboration will create unparalleled opportunities for the business and also allow customers to enjoy the convenience and wide selection available through shopping online with Jumia.Commercial Director, Air France KLM, Nigeria and Ghana, Arthur Dieffenthaler, added that Air France and KLM continue to pursue new ways of adding value to their customers.  

“At different occasions, when customers provide us with feedback on how to make the customer loyalty programme flying blue more attractive, the question often asked is: if it would be possible to use flying blue miles on more products, especially products customers need in their day to day life?  

“As we like to listen to our customers and try as much as possible to improve on the services we offer, we decided to look for a partner to turn this dream into a reality.

Today we are happy to announce that we are joining forces with the biggest online retailer in Nigeria – Jumia!” To benefit, the process requires Air France-KLM Flying Blue members to visit then – spend miles – blue store – leisure – shopping voucher to retrieve their vouchers.  

The vouchers are of three values, each indicating the cash value and miles value. Members can buy the voucher of their choice and have the miles deducted from their Flying Blue account. An email will be sent to them with an online shopping code for

Alternatively, members can also combine the value of the voucher with cash to pay for the item of their choice. Members who have insufficient miles for an airline award or who have miles expiring soon can convert these miles into vouchers to shop on

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Air FranceJuliet Anammah
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