CWAY Water has unveiled influencer and food content creator, Chef Tolani Tayo-Osikoya, widely known as Chef T as its new brand ambassador. In his welcome address at the signing ceremony, Marketing Director of CWAY Group, Mr. Rohit Gupta, shared the journey that led to the partnership. “We have been doing a lot of work with Chef T for the last year and a half. It was a freelance kind of relationship, but what we discovered during this time was how much value she adds to our brand image. That’s why we have decided to take it a step further with this long-term collaboration.

“This collaboration is special, because both CWAY and Chef T are strong brands. We are confident this relationship will be mutually beneficial.” Assistant General Manager, Sales, Abiodun Sulayman, reiterated the alignment between CWAY and Chef T as two powerful forces in their respective spaces.

Responding, Tayo-Oshikoya recounted that her long-standing connection to the CWAY brand extends far beyond her professional relationship. Also commenting, Brand Manager for CWAY Refill and Dispenser, Mr. TosinAdewusi, stressed the forward-looking nature of the collaboration.