Euro Global expands market terrain, boosts portfolio with new products
Euro Global Distilleries a leading distillery company and subsidiary of Sona Group conglomerate has expanded its market territories with a view to making the array of quality products in its portfolio available and affordable to the teeming Nigerian consumers.
Similarly, the distiller has concluded plans to introduce more products into its stable so as to give consumers more choice opportunities in their quest for value and consumption.
Dropping the hint in Lagos last week, the Managing Director of the company, Manish Uniyal, said it has become imperative to expand trading frontiers as most of its consumer products are in hot demands pan-Nigeria.
“We recently expanded our trading zones to make sure we cover the Nigerian markets effectively because our products are in high demand and a delight to the consumers” Uniyal disclosed.
Besides, he said the growing number of brands in its products portfolio makes it incumbent and exigent as the company embarks on satisfying all categories of consumers irrespective of demographics and segmentation.
Only recently, the leading foods and distilleries company launched two new products, Power Spirits Drink (Bottle and Can) and Golden Choco into the Nigerian market, and has almost concluded plans to launch new sets of innovative products into the market.
Speaking on Euro Global’s competitive edge, Uniyal revealed that his company’s winning way is not unconnected with exploring ways to improve the quality of products.
His words: “We always try to find ways in which we can improve the quality of our products without affecting the consistency that consumers have become accustomed over the years.”
He said to do this, the company researches local and international market trends and developments, as well as engages stakeholders regularly in order to ensure that it can respond to feedbacks.
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