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MultiChoice to enhance creative industry with talent academy



MultiChoice Africa, yesterday, announced the launch of a new Pan-African social investment initiative- the MultiChoice Talent Factory (MTF) to ignite and grow Africa’s creative industries into vibrant, economic centres.

The three-part initiative, which kicked off with the launch of regional academy in Lagos, would also have academies in Kenya and Zambia.

Managing Director, MultiChoice Nigeria, John Ugbe said the need to shift attention to the creative industry was vital, as the continent’s development had long been defined by investment in other industry, neglecting the potential of the creative industry.


“As a result, the film and television industries have not developed at the same rate as other industries on the continent, and not for a lack of talent, passion or imagination.

“We are abundantly blessed in these areas, however, the space given for this expression has at best been limited and at worst, been relegated to the fringes of the mainstream economy, leaving in its wake, unfulfilled dreams, unexplored talent and unwritten stories,” he said.

The MTF initiative would deliver three touch points throughout the year, the MTF academies; Masterclasses and the MTF Portal.

The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.

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