Multichoice to produce epic African stories, create new digital platforms
She also revealed how companies like MultiChoice innovate their content delivery for consumers
According to her, the rapid advances in digital technology in Africa has created new opportunities to innovate on content delivery, however, while “the digital disruption has and will change how people consume our products, as people who are invested and committed to the future of Africa, it is our collective responsibility to play an active role in making sure our continent benefits from this opportunity”.
Phahle spoke at the 5th edition of the Digital Dialogue, a thought-leadership platform established in 2012 and facilitated by MultiChoice to address various issues facing the video entertainment industry on the continent and share industry best-practice.
Speaking in front of a delegation comprising of several international industry thought-leaders and key media stakeholders from across the African continent, Phahle’s talk set the tone for the conference with its positive outlook into the future directions of video entertainment and how the industry is responding to the rapid change in technology when it comes to platforms of content delivery.
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