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PZ Cussons reaffirms commitment to value addition


PZ Cussons

PZ Cussons has reiterated its commitment to the creation of added value even as it re-launched one of its brands, ‘Morning Fresh’, with new transparent bottle.
According to the Fast-Moving Consumer Goods (FMCG) Company, the re-launch was in efforts to continuously provide authentic, unrivalled value to its consumers.
The premium dishwashing liquid is a household name, which has continued to evolve over the years.
The re-launch is in line with the brand’s strategy to combat counterfeiting, and to also sustain its drive to maintain its position as the leading dishwashing brand in Nigeria.
Speaking at the event in Lagos, Brand Manager, Morning Fresh, Ahusimere Ejiro, reiterated the brand’s commitment to maintaining its leadership position in the market by providing quality and unrivalled performance, ensuring the brand delivers on its promise of ‘superior grease-cutting power.
Ejiro said: “This is an exciting time for Morning Fresh, as we continue to evolve and improve, to meet and satisfy the needs of our consumers.
“Our brand re-launch further re-establishes our commitment to deliver superior kitchen cleaning performance clearly evident in squeaky-clean results that can be seen, smelled, felt, and touched. Every drop of Morning Fresh contains the power to clean more dishes than your regular dishwashing liquids,” she said.
According to her, the new packaging will also help tackle the issue of counterfeiting and imitations of its brand, stating: “Our consumers can easily identify our products, and what they see is what they get. Morning Fresh continues to raise the bar when it comes to ensuring that our consumers are provided with authentic products. We are indeed excited and we believe our consumers are too, as they can’t wait to experience the new Morning Fresh in all its colourful variants,” she said.
Morning Fresh has been in Nigeria for 25 years, and has established itself as the leading dishwashing liquid in the market, remaining relevant with consistent delivery on superior grease-cutting performance, designed to tackle with ease all food stains, and providing squeaky clean results. Morning Fresh delivers more power, more plates and more value.

Earlier in his remarks, the Managing Director, PZ Cussons, Alex Goma, said the company is poised to serving consumers with the best and quality products that will enhance their livelihood.
Morning Fresh dishwashing liquid now comes in an attractive transparent bottle, with a double-faced, one-sided label, aimed at increasing the standout appeal and authenticity of the brand across all consumer touch points in an increasingly competitive market.
The new packaging also comes in three variants – Original, Zesty Lemon, and Antibacterial – promising superior grease-cutting performance and more value for money.

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