PZ Cussons takes product to markets

PZ Cussons has taken its recently re-launched brand, Morning Fresh to markets in Port Harcourt. The initiative was aimed at increasing demand at wholesale, retail, and distributor level.

Following its recent relaunch, the dishwashing liquid has been engaging in numerous activities targeted at engaging all stakeholders. Amongst these activities was the ‘market storm’ which took place in Mile 1 and Mile 3 markets in Port Harcourt.

Accompanying the brand team was Nollywood actress, Mercy Johnson, who took part in the numerous fun activities during the activation, engaging with the distributors, retailers, and traders alike.

Also present at the in-market activations were members of the brand team which include Brand Manager, Morning Fresh, Ahusimere Ejiroghene; Regional Sales Manager, East, PZ Cussons Consumer, Sunday Okereke; and Area Sales Manager, Morning Fresh, PZ Cussons Consumer, Sunday Ekpo.

Speaking about the in-market activations, Ejiroghene who expressed her delight at the turnout of the events said the company has revamped the Morning Fresh brand, emphasizing on its premium look and feel, which is in line with its commitment to constantly innovate and evolve to exceed the expectations of stakeholders in the country.

“The elegant transparent bottle delivers both functional and aesthetic value to our stakeholders, making the product stand out on shelves – we are confident that these stakeholders will take completely to our products and aid us in achieving our sales targets,” she said.

Now featuring a new transparent bottle and a double-faced, one-sided label which is aimed at increasing the standout appeal and authenticity of the brand across all consumer touch points in an increasingly competitive market, Morning Fresh is now said to be ‘super-powered’ to provide more value for money through its superior grease-cutting performance.

The new packaging also comes in its usual three usual options – Original, Zesty Lemon, and Antibacterial.Morning Fresh has been in Nigeria for 25 years and has established itself as the bestselling dishwashing liquid in the market, remaining relevant with consistent delivery on superior grease-cutting performance designed to tackle with ease, all food stains and providing squeaky clean results.