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Samsung targets more market share with new Galaxy Note7

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DJ Koh

DJ Koh

Samsung Electronics Co., Ltd is targeting more market with the launch of its latest smartphone, the Galaxy Note7.

Featuring a refined craftsmanship, premium materials and a unique, symmetrical edge design, the Galaxy Note7 strikes a balance between work and play, enabling people to achieve more than what they thought possible on a smartphone.

Speaking at the company’s unveiling event that held in New York City, on Tuesday, President of Mobile Communications Business, Samsung Electronics, DJ Koh, said that the new Galaxy Note7 features a water resistant body and S Pen (IP68), top-of-the-line security that combines Samsung Knox with biometric authentication including a new iris scanning feature and an immersive entertainment, which features HDR video streaming capabilities.

“The Galaxy Note7 combines productivity and entertainment, with strong security features. Powering a robust ecosystem, it is the ideal device for those who want to achieve more in life. Life moves faster than ever now so we created the Galaxy Note7 to help users get things done more easily wherever, whenever,” Koh added.

The enhanced Galaxy Note7 S Pen is more than just a writing tool – it is the gateway to getting more done efficiently and accurately. Users can bring ideas to life the moment inspiration strikes without unlocking the screen by using Screenoff memo and simply pinning the memo to the Always On Display. In addition, the new Air Command functions, including Magnify and Translate, enable users to zoom in on the screen or convert languages with a simple hover of the S Pen. It is even easier to access the best of the S Pen’s creative abilities with Samsung Notes, a new unified app allowing users to jot down handwritten notes, draw, or edit memos from one location.

The new S Pen writes with ease and precision. The smaller 0.7mm tip and improved pressure sensitivity provides a real pen-like experience. With the peace of mind that IP68 water resistant provides, the Galaxy Note7 S Pen lets users jot down their thoughts without interruption, even when the screen gets wet.

Coupled with Samsung Knox, an industry-leading security platform, the Galaxy Note7 provides heightened security and privacy, with highly advanced biometric authentication, including fingerprint scanner and iris scanning technology. Galaxy Note7 also features a new level of user confidence with Secure Folder, a separated folder that adds an extra layer of authentication to keep private and personal information safe.

Pre registration for the Galaxy Note7 will begin on August 15th. The device comes in plush colours; Blue Coral, Gold Platinum and Black Onyx.


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