Schneider Electric cautions against fake products
Schneider Electric
Schneider Electric, as part of efforts to check substandard products, staged an anti-counterfeit sensitisation exercise among trade partners and end-users at the Arena Market and Brown Street in Oshodi, Lagos State.
During the roadshow, the target audience was educated on original Schneider Electric products, which also provided the opportunity for customers to learn about licensed resellers and categories of products.
According to the Channels Sales Director, Schneider Electric West Africa, Nurudeen Oyedeji, the exercise became important to end the progress of counterfeit products, just as customers must be ready to partner with the firm by purchasing strictly from approved distributors.
He said that the spread and accessibility of Schneider Electric’s product to customers in the community could be attributed to the credible distributors present within Oshodi community.
“We can push Schneider Electric’s products to the end-users because of our resellers and distributors’ presence in this community; all SE’s customers in the Oshodi community are advised to purchase strictly from these distributors to avoid buying counterfeit products.” he said.
Speaking on the reason for the roadshow, Marketing Communications Manager, Omobolanle Omotayo, said: “The roadshow offered an opportunity to gauge the market’s response to our products and interact with various resellers and distributors who provided unique insights to the sales and marketing work Schneider Electric does. This insight will aid Schneider to continuously work innovatively to deliver on consumers main points.”
Buttressing her statement, Retail Sales Specialist, Ibrahim Balogun noted that “the roadshow campaign aided in reaching existing customers and establishing new connections with potential customers in the community to become licensed resellers and distributors of Schneider Electric’s solutions. Schneider Electric remains dedicated to bettering the lives of consumers by ensuring product accessibility to all.”
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